Cranston, Rhode Island – SWAROVSKI OPTIK announces the new Z3 line of rifle scopes. The Z3 is a one inch series scope hat is impressive due to its time tested reputation in a new, shapely design. The slim construction allows it to be mounted close to the barrel and is suitable for all hunting firearms.

With the new redesign, SWAROVSKI OPTIK focused on the essential needs of the hunter. The AV scope from SWAROVSKI OPTIK has proven itself over many years and this new scope takes all of those rugged, compact, and reliable features and put them in a new compact shape. Improved anti-reflective lens coatings deliver the highest optical performance in all light conditions.

"The AV series of rifle scopes have been a benchmark in our product line for many years. We wanted to be able to improve on those time tested scopes and I am very excited that we did that in a new low profile design," commented Dustin Woods, National Sales Manager of SWAROVSKI OPTIK NORTH AMERICA.

The scopes will be available in the 3-9x36, 3-10x42 and 4-12x50. It will also be available in a wide range of standard reticles, long range reticles and the SWAROVSKI OPTIK Ballistic Turret. They will begin to ship in mid-summer 2009.